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Experience - Microsoft

Company Description: 90,000 employee software & technology company based in Redmond, WA

Role Details:
Title Organization Dates of Service
Senior Marketing Manager Reporting/Analysis Global Marketing Operations 06-2008 to 10-2011
Accountabilities & Accomplishments

·         Built & managed a high performing team of 10 marketing analysts, project managers, and marketing platform developers

·         Managed $1.2M annual budget

·         Worked w/ sales & marketing teams to optimize $300M in annual marketing investments

·         Developed revolutionary lead impact framework evaluating revenue impact of campaigns

o   Generated $6M in additional revenue in first year alone

o   Project published as industry case study & used as sales collateral by field w/ customers

·         Developed new practices for understanding sales coverage needs, marketing opportunity identification, lead routing practices, and sales impact

·         Built reputation w/ peers & leadership as top performer:

o   Ranked consistently as top 20% (highest classification) performer amongst peer group in every annual review

o   Earned two promotions & two special recognition cash bonus awards (gold stars) in only three years

o   Numerous department, organization, and peer recognition awards

Portfolio Examples

·       Lead Impact Map: Recovered millions in sales leads & enabled marketing to optimize to bottom line impact

·       Pipeline Needs Heatmap: Improved marketing impact by aligning campaign planning to current sales quota needs