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Experience - Mactus Group

Company Description: A consulting group providing marketing, program management and business intelligence services primarily for Microsoft Corp.

Role Details:
Title Organization (MS) Dates of Service
Associate Product Manager US Business Marketing 09-2007 to 06-2008
Accountabilities & Accomplishments

·       Identified issues & opportunities enabling the US enterprise marketing organization to achieve performance goals for the first time in fifteen quarters

·       Worked with marketing leadership to develop & implement balanced scorecard performance metrics driving desired organizational behavior.

·       Responsible for analysis, reporting, and presentation of marketing results for monthly governance reviews.

·       Ad-hoc reporting & analysis support to Microsoft's US B2B marketing organization.

Portfolio Examples

·         EPG Marketing Impact On Pipeline (coming soon): Developed new approach for measuring and optimizing the org’s marketing impact on scorecard metrics