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Experience - Safeco Insurance

Company Description: A Seattle based fortune 500 corporation specializing in property and casualty insurance. Safeco was later acquired by Liberty Mutual Group but remains a standalone brand.

Role Details:
Title Organization Dates of Service
Business Analyst Safeco Sales & Distribution 07-2004 to 09-2007
Accountabilities & Accomplishments

·       Marketed free & paid support/training programs to Safeco’s independent agent audience

·       Executed web redesign project driving 400+% increase in the program's usage

·       Managed several usability lab studies resulting in groundbreaking product improvements

·       Developed web metrics that correlated online user behavior, demographics, call center usage, and sales performance

Portfolio Examples

·         Quote & Issue Tool Mailing: Interactive direct marketing campaign supporting launch of new quote & issue tool

·         Customer Usability Study (coming soon):

·         Agent Training Marketing (coming soon):